Since China’s international travel restrictions were lifted in 2023, Iceland has been rising in the ranks of popular long-haul destinations for Chinese travellers. So what draws them to this Nordic country?
Why are Chinese travellers going to Iceland? Top 5 Icelandic attractions. Read More »
This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.
What happened in Chinese Outbound Travel over the Chinese New Year holiday? Read More »
Travel decisions for Chinese families are shaped by factors that are significantly different from western markets, particularly surrounding education. Understanding these dynamics is essential for tourism brands and destinations seeking to engage Chinese family travellers.
Chinese Family Travel Read More »
When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.
China’s Travel Influencer Marketing: 6 Trends Shaping the Future Read More »
New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.
Extended Chinese National Holidays for 2026 Read More »
In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?
The importance of safety to Chinese travellers Read More »
The Chinese outbound travel market boomed during Golden Week, indicating strong continued market recovery and trends for ‘slower’, experiential travel.
What happened during Golden Week 2025? Read More »
RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.
Why should Caribbean destinations set up a RedNote account? Read More »
RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?
As we head into the Chinese summer school holidays, it’s a good time to look at what we can expect from China’s outbound travel market this year.
What can we expect from China for Summer 2025? Read More »
Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.
Trending Brands in China: Using Popular and Playful Crazes to Connect with the Consumer Read More »
As the Chinese outbound market goes from strength to strength, direct routes into Europe on Chinese airlines are growing. Our work for our client, London Gatwick airport, focuses on supporting the expansion and includes raising awareness of the airport with the Chinese travel trade.
Guanxi’s FAM trip to London Gatwick Read More »
