When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.
China’s Travel Influencer Marketing: 6 Trends Shaping the Future Read More »
New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.
Extended Chinese National Holidays for 2026 Read More »
At World Travel Market London this month, 50 professionals shaping the future of China-UK Travel attended the annual Chinese Tourism Leaders’ Dinner, hosted by Guanxi. Read more about the market insights that were shared at the event.
Chinese Tourism Leaders’ Dinner 2025 Read More »
In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?
The importance of safety to Chinese travellers Read More »
The Chinese outbound travel market boomed during Golden Week, indicating strong continued market recovery and trends for ‘slower’, experiential travel.
What happened during Golden Week 2025? Read More »
RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.
Why should Caribbean destinations set up a RedNote account? Read More »
As we head into the Chinese summer school holidays, it’s a good time to look at what we can expect from China’s outbound travel market this year.
What can we expect from China for Summer 2025? Read More »
As the Chinese outbound market goes from strength to strength, direct routes into Europe on Chinese airlines are growing. Our work for our client, London Gatwick airport, focuses on supporting the expansion and includes raising awareness of the airport with the Chinese travel trade.
Guanxi’s FAM trip to London Gatwick Read More »
招贤纳士:旅游业公关公司招聘中文兼职实习生 工作地点:布赖顿市 Guanxi is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’re looking for a fluent Mandarin speaker to intern with
Chinese-speaking Tourism Marketing Internship Read More »
By Leah Hui: Tourism Marketing Assistant at Guanxi; University of Sussex Class of 2016 Graduate. What a thrilling half a year it’s been. I started as an intern at Guanxi on 14 November 2016, a date that’s been eternally etched into my brain – it’s surprising to me how different my life was this time
Interning at Guanxi Read More »
We are delighted to announce that The Roman Baths, Bath has appointed us to promote them to the Chinese Market. Chinese tourists already account for 10% of visits to The Roman Baths, and visits grew by more than 10,000 last year. Guanxi has been tasked with driving further growth in Chinese visitors to The Roman Baths through
The Roman Baths appoints Guanxi Read More »
The final week of the Year of the Monkey. A crazy week that was… … nerve wracking when we got a call from Radio 4 on Wednesday asking for comment for the 6 o’clock news on Chinese arrivals to the UK over this Chinese New Year. With 30 minutes to gather estimated arrival stats and a
Guanxi’s crazy CNY Read More »
