How to market to Chinese international students
Guanxi is a specialist in marketing to Chinese international students in the UK. There are around 150,000 young Chinese people studying in the UK each year, and they are an excellent segment for tourist destinations, attractions and hotels in the UK and Europe. The students tend to be very keen to explore, and have the disposable income to do so, with an average of four times the leisure spend of the average student, with some of the most affluent having even more.
To reach the Chinese student population, Guanxi offers a number of services, including;
- Campaigns on Chinese social media platform, RedNote.
- Offline campaigns and events
- Working with Chinese student Key Opinion Consumers (KOCs) or student influencers
- Partnerships with student-focused brands
- Student Fam Trips
- Collaborations with the Chinese Student Societies and UK university offices in China
To find out more about how to reach Chinese international students, please contact Guanxi.
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